 Who we are...What we are...What we are not...
Who we are...We are real florists, just like you. We have been in the floral industry for over 25 years and have seen many changes in the industry. We understand the role of technology, the role of wire services, the role of floral order gatherers, the role of mass marketers, and how these affect the entire floral industry. We understand how important it is for flower shops to gain independence from wire services and large mass marketing outfits. Our Mission...What we are...Florist2Florist Direct endeavors to advance the interests, concerns and needs of real flower shops. All local florists across the United States are encouraged to subscribe to F2F Direct to take advantage of the benefits of our services. Florist2Florist Direct and Real Florist Direct is the voice of real flower shops across the country.
We have created technology tools to help the working flower shop enhance profits . Our mission centers on connecting florists with florists, and customers to local florists. Our mission is to help flower shops work together to provide excellent service for their customers and help customers locate real local flower shops. Our mission is to bring the floral industry back to it's tradition of providing professional design services and outstanding customer service.
What we are not... Florist2Florist Direct is not a wire service nor is it an alternative to a wire service. Our services are provided to real flower shops that are looking for an additional means of connecting with other flower shops and the online consumer. Our services are numerous with many new services coming soon. Our emphasis is on marketing and streamlining costs. Did you know? Florists are ranked in the top 10 by the Better Business Bureau for complaints. Why is this happening? It's happening because consumers are not satisfied with the current standard of ordering flowers onine. Online only flower shops serve mearly as clearing houses for other florists inflating the cost of ordering flowers online. Customers are frustrated by inflated pricing, broken promising and poor customer service. The information age has created a means of buying direct in other industries, the floral industry must be part of this trend. The internet can be a threat or an opportunity. It's up to you how your shop will be affected.
The internet has created a huge opportunity for online floral order gatherers largely due to an uneducated consumer. The consumer is looking for an easy simple solution for sending flowers due to hectic lifestyles making the use of the internet convenient for floral purchases. It is our responsibility to address the customer service challenges that are apparent. The founders of Florist2Florist Direct and ShopLocalFlowerShops.com have created a simple solution to help address these challenges All F2F Direct members are in a position to fill orders at full value for other real florists and realize a better profit margin by working directly with other florists. We also provide the online consumer with a reputable simple solution for finding a local florist to service their internet floral purchases. Florist2Florist Direct is working to bring back independence and integrity for the traditional florist. We will maintain the highest standards. We hope you'll join us.
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